As a Creative Team Lead for the American Marketing Association, we were given the task to increase The Wall Street Journal's post-college subscription rate by 15%, using three new marketing campaigns created by our strategy teams. My team of 12 worked to create a logo, color palate, and sample social media posts to brand these campaigns and bring it to life. We wanted to focus on the serious, yet simple aesthetic of The Wall Street Journal, while making it seem engaging to young adults.